Royalty Free Music Blog
Script Writing for Corporate Videos
Tutorials & Tips :: February 02, 2016
SmartShoot, which puts photographers and videographers together with clients (much like eLance), has a great article on Script Writing for Corporate Videos. If you are developing your presentation script, we think this article might be a great help, and if you have already drafted your script then it may even help improve it. (We recommend also having a copy editor go over longer scripts to correct passive voice and other structural writing errors, and make it more punchy).
The article details the importance of knowing your purpose (message) and focusing on it throughout the video. It also covers the importance of identifying your audience and the right tone, as well as keeping things simple and catchy. It wraps up by detailing the need to narrate descriptively about elements in the presentation, though that should be obvious - basically, the images and script should match, rather than an unrelated image montage, for most presentations.
Unrelated to the article, consider using SEO techniques within the script if the video will be on YouTube with a transcription, or any other online venue that allows a transcription - it will help people find your video.
And for both videos posted online and for internal use, we also recommend a solid, non-intrusive background track for each segment that reinforces the audience mood you seek and, of course, the track needs are different during dialog than for transitions. You can read more about this important related topic in our post, Choosing Music for Your Video.
SmartSound—The Only Customizable Royalty Free Music Library
Share
SmartSound Professional
» Tips and Tricks
- LARRY JORDAN DEMONSTRATES SONICFIRE PRO 6 & THE VALUE IT ADDS TO FINAL CUT PRO X
- Sonicfire Pro 6 Overview
- ADJUST YOUR MUSIC ONLINE
- ADD MOODS TO YOUR SONG
- Keeping The Beat: Sonicfire Pro 6’s New Cut-Video-To-Music Feature
- MUSICALIZE YOUR VIDEO IN LESS THAN 5 MINUTES
- HOW TO EXPORT STEMS FROM A TRACK
- Choosing Music For your Video (Wistia)
- PRO-FREE VS. ROYALTY-FREE
- 8 Tools for Putting Yourself on Tape
- Making Edible Mouth Blood
- WELCOME TO THE SMARTSOUND SUBSCRIPTION
- WORKING WITH AUTOMATION
- Rules of Story Telling According to Pixar
- Movie Making Manual: Film Scoring Theory
- Marco Missinato: The Emotional Power of Music
- Getting Cartoony
- Adobe After Effects & Photoshop Techniques (Halloween Edition)
- Music & Game Design
- Script Writing for Corporate Videos
» Scoring Series
News
Inside The Music
Production Type
- Action Royalty Free Music
- Corporate Royalty Free Music
- News Royalty Free Music
- Wedding Royalty Free Music
- Epic Royalty Free Music
- Sports Royalty Free Music
- Background Royalty Free Music
- Horror Royalty Free Music
- Kids Royalty Free Music
- All Royalty Free Music »
Genre
- Pop Royalty Free Music
- Classical Royalty Free Music
- Orchestral Royalty Free Music
- Electronic Royalty Free Music
- Atmospheric Royalty Free Music
- Blues Royalty Free Music
- Country Royalty Free Music
- Rock Royalty Free Music
- Jazz Royalty Free Music
- All Royalty Free Music »