On October 1, 2012, 5-hour ENERGY will launch its new pink lemonade flavor. Until December 31, 2012 a portion of each sale of Pink Lemonade 5-hour ENERGY will go to the Avon Foundation for Women Breast Cancer Crusade. 5-hour ENERGY has committed to a minimum donation of $75,000. However, our goal is to write a bigger check. The more Pink Lemonade 5-hour ENERGY they sell, the more they will give.

Create a compelling video that encourages people to buy new Pink Lemonade 5-hour ENERGY in order to support the cause.

Videos should be 30 to 60 seconds and will be used social channels and our microsite. They are looking for something that resonates strongly without necessitating a box of tissues after viewing!

5-Hour Energy will be purchasing at least TWO videos for $7,500, so get creative and help them write a bigger check!

DEADLINE: September 9th, 2012

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